Google Analytics

Overview

Connect Google Analytics 4 (GA4) to your MPower Promo store to measure traffic, engagement, and conversion performance. Use GA4 reporting to understand which campaigns drive results, what products shoppers engage with, and where users drop off in the purchase journey.

What you can do

• Track store traffic and engagement in GA4 (sessions, sources, device, geography).
• Measure key conversion actions (e.g., checkout activity and order completion) where enabled.
• Attribute performance to marketing channels (email, paid search, paid social, referrals).
• Build audiences and remarketing segments based on store behavior.
• Use consistent reporting across MPower stores and campaigns.

How setup works

1. In Google Analytics, create (or select) a GA4 Property for your store.
2. Create a Web data stream for your store domain and copy the Measurement ID (it starts with G-).
3. In MPower, open your store’s settings and navigate to the Integrations area.
4. Select Google Analytics, paste your GA4 Measurement ID, and save.
5. Verify data in GA4 (Realtime report) after a few visits to the store.

Tip: If your organization uses Google Tag Manager (GTM), align your GA4 configuration and event governance with your marketing team’s tagging standards.

Requirements

• A Google account with access to your organization’s Google Analytics.
• A GA4 property and web data stream created for the store domain.
• MPower admin access to manage store settings and integrations.

Common use cases

Notes

• Your organization controls GA4 configuration, retention, and reporting inside Google Analytics.
• Analytics data collection is subject to your company’s privacy requirements and consent policy.
• If you need custom event tracking or advanced tagging, consider managing it through Google Tag Manager.